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New Rounds for State Grant Announced, Changes Make It Easier to Access PPP Loans, Street Food Vendor Support, Emergency Grants for Venue Operators, Free eCommerce Training, New Employment Training Platform, Upcoming Webinars
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March 5, 2021

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Periodically, the City of Oakland’s Economic & Workforce Development Department (EWDD) will send important updates to businesses, nonprofits, independent contractors and our partner organizations who support them. These are just highlights of available resources. For information on all of the support programs available, please visit our Business & Worker Resource web page.
When this copy went for translation on Wednesday, March 3, Alameda County remains in the Purple Tier of the State’s Blueprint for a Safer Economy. While caseload counts are improving, Alameda County reminds Oaklanders to follow the 5Ws to stay safer:
  • Wear a mask,
  • Wash your hands,
  • Watch your distance,
  • Wait to see loved ones,
  • When it’s your turn, get vaccinated.
In this email: New Funding Rounds Announced for State Small Business Grant Program | Recent Changes Make It Easier for Small Businesses, Sole Proprietors to Access PPP Loans | Street Food Vendor Support | Emergency Grants for Venue Operators | Apply for Free eCommerce Training by March 11 | City Launches Free Employment Training Platform | Resources for Re-Opening | Ongoing Business Support | Upcoming Online Workshops & Webinars
New Funding Rounds Announced for State Small Business Grant Program
On Wednesday, March 3, the California Office of the Small Business Advocate announced four new funding rounds for the California Small Business COVID-19 Relief Grant Program. 

Round 3: Waitlisted Applicants from Rounds 1 and 2 Only: Friday, March 5 through Thursday, March 11, 2021. Eligible applicants: This is a closed round only available to eligible applicants who were waitlisted in Rounds 1 and 2. Eligible grant award: $5,000 to $25,000. If you were waitlisted, you do not need to reapply. New applications will not be accepted in this round.

Round 4: Non-profit Cultural Institutions Only: Tuesday, March 16 through Tuesday, March 23, 2021. Eligible applicants: Only non-profit cultural institutions that meet eligibility criteria found at CAReliefGrant.com. Eligible grant award: $5,000 – $25,000. Details: Grants will only be available to non-profits cultural institutions that did not receive funding in Rounds 1, 2 or 3. Eligible non-profit cultural institutions must complete a new application even if they already applied in Rounds 1 and 2.

Round 5: Waitlisted and New Applicants: Thursday, March 25 through Wednesday, March 31. Eligible applicants: current waitlisted small businesses and non-profits not selected in Rounds 1, 2, or 3 and new applicants that meet eligibility criteria found at CAReliefGrant.com. Eligible grant award: $5,000 – $25,000. Details: Applicants not selected to receive a grant in Rounds 1, 2, & 3 do not need to reapply as they will be automatically moved into Round 5. New applicants will need to apply at CAReliefGrant.com.

Round 6: Waitlisted and New Applicants: Date to be announced soon. Eligible applicants: current waitlisted small businesses and non-profits not selected in Rounds 1, 2, 3, 4 or 5 and new applicants that meet eligibility criteria found at CAReliefGrant.com. Eligible grant award: $5,000 – $25,000. Details: Applicants not selected to receive a grant in Rounds 1, 2, 3 & 5 do not need to re-apply and will be automatically moved into Round 6. New applicants will need to apply at CAReliefGrant.com.
    In order to reach the smallest businesses, the SBA is providing an exclusive application period for  businesses and nonprofits with 20 or fewer employees and sole proprietors through Tuesday, March 9, 2021, at 2 p.m. Pacific Time to apply for Paycheck Protection Program (PPP) loans. This will give lenders and community partners more time to work with the smallest businesses to submit their applications, while also ensuring that larger PPP-eligible businesses will still have plenty of time to apply for and receive support before the program expires on March 31, 2021.

    To encourage participation during the exclusive application period, the SBA is hosting a special webinar series through March 8 for small businesses owned by people of color, women, veterans and those who identify as LGBTQ.

    The Paycheck Protection Program is a loan designed to provide a direct incentive for small businesses to keep their workers on the payroll. For most borrowers, the maximum loan amount is 2.5 times their average monthly 2019 or 2020 payroll costs up to $2 million. For borrowers in the Accommodation and Food Services sector the maximum loan amount is 3.5 times their average monthly 2019 or 2020 payroll costs up to $2 million. SBA will forgive loans if all employee retention criteria are met, and the funds are used for eligible expenses.

    President Biden also announced additional program changes to make access to PPP loans more equitable. SBA will:
    • Allow sole proprietors, independent contractors, and self-employed individuals to receive more financial support by revising the PPP’s funding formula for these categories of applicants;
    • Eliminate an exclusionary restriction on PPP access for small business owners with prior non-fraud felony convictions, consistent with a bipartisan congressional proposal;
    • Eliminate PPP access restrictions on small business owners who have struggled to make student loan payments by eliminating student loan debt delinquency as a disqualifier to participating in the PPP; and
    • Ensure access for non-citizen small business owners who are lawful U.S. residents by clarifying that they may use Individual Taxpayer Identification Number (ITIN) to apply for the PPP.

    Ask your banking partner if they are participating in the PPP program. If they are not participating, then connect with a lender using SBA’s Lender Match tool or one on this roster of participating local lenders.
    Feed the Hunger Fund has a new loan/grant product for street food vendors, sponsored by Wells Fargo. Qualified applicants can receive an average of $12,000 that includes a $3,600 grant and $8,400 loan at 3% interest with no loan fee. The money can be used to purchase a pushcart, pay permit and license fees, and purchase inventory, equipment and supplies. You can apply with your social security number or your ITIN. For more information, email Meche@feed-hunger.com or call (415) 533-7171.
    Emergency Grants for Venue Operators
    As part of the December 2020 federal economic aid package, Congress included $15 billion for grants to shuttered venue operators (SVO); $2 billion is reserved for eligible smaller operator applicants with up to 50 full-time employees. While application dates have not yet been released, the SBA’s Office of Disaster Assistance has launched a web page with initial information and guidance. Interested businesses should subscribe for updates on the program and register in the System for Award Management at SAM.gov.

    Eligible applicants may qualify for SVO Grants equal to 45% of their gross earned revenue, with the maximum amount available for a single grant award of $10 million.

    Eligible entities include:
    • Live venue operators or promoters
    • Theatrical producers
    • Live performing arts organization operators
    • Relevant museum operators, zoos and aquariums who meet specific criteria
    • Motion picture theater operators
    • Talent representatives

    Other requirements of note:
    • Must have been in operation as of February 29, 2020
    • Venue or promoter must not have received a PPP loan on or after December 27, 2020

    There will be priority application periods for operators that suffered 90% or greater and 70% or greater revenue loss.

    The California Office of the Small Business Advocate has partnered with eBay to launch the Up & Running California program. Through the program, up to 300 California small businesses will be selected to participate in this six-week interactive eCommerce training program designed to help them get and grow online.

    This new, 100% free program will offer participating businesses the educational resources, interactive instruction and seller-to-seller coaching they need to compete on eBay’s marketplace.

    Participants will enjoy full access to eBay Seller School, eBay’s interactive online learning platform. Seller School offers both beginner-level and more advanced courses to help all sellers accelerate and scale their eBay business, regardless of their time and experience on the platform.

    Other program benefits include:
    • Exclusive access to six weekly webinars, led by a dedicated growth advisor
    • Seller-to-seller coaching; 200 free insertion fees per month
    • A 90-day, eBay basic store subscription upon “graduation”
    • A seller “starter kit” that includes various supplies to immediately begin selling online.

    Applications are open until 11:59 p.m. on Thursday, March 11, 2021. The six-week program begins the week of March 29.
    The City of Oakland’s Workforce Development Board has launched a free, online skills training platform offered by Metrix Learning. Taking courses can help Oaklanders improve a wide variety of skills, earn industry certificates, launch into new careers or advance up the career ladder. Metrix Learning offers more than 5,000 courses leading to over 180 industry certificates, with online classes in English, Spanish and Cantonese. Accessible 24/7, the self-paced courses allow users to take the classes when it is convenient for them. This training resource is available to any Oakland resident or business owner. Register at: https://oakland.metrixlearning.com/
    Resources for Re-Opening
    Visit the City’s Planning Resources for Business Re-Opening website for the latest information on resources to support re-opening, including:
    Ongoing Business Support
    A list of up-to-date resources, including information about worker benefits, grants, loans and support services for small businesses, nonprofits and independent contractors, can be found on the City of Oakland’s Business & Worker Resource web page. The site is updated regularly as more information becomes available, so please check it often.
    Upcoming Online Workshops & Webinars
    Below is a sampling of upcoming workshops and webinars. See additional listings and check for last-minute additions at: https://www.oaklandca.gov/resources/webinars-for-businesses-nonprofits-and-independent-contractors

    Cada lunes y miércoles, 6 – 9 p.m.
    California Hispanic Chamber of Commerce
    Sin Costo Alguno

    Cada martes hasta el 20 de Abril, 6 – 9 p.m.
    Oakland Latino Chamber of Commerce
    Sin Costo Alguno

    PPP 2.0 2021 Foro Interactivo
    Cada lunes y miércoles, 6 – 9 p.m.
    California Hispanic Chamber of Commerce
    Sin Costo Alguno

    Cada martes hasta el 20 de Abril, 6 – 9 p.m.
    Oakland Latino Chamber of Commerce
    Sin Costo Alguno

    The New Payroll Protection Program (PPP)
    Monday, March 8, 11 a.m. – Noon
    AnewAmerica Women’s Business Center
    Free

    Tuesday, March 9, 9 – 10 a.m.
    NorCal SBDC
    Free

    El Martes, 9 de Marco, 2 – 3 p.m.
    AnewAmerica Women’s Business Center
    Tuesday, March 9, 3 – 5 p.m.
    Alameda County SBDC
    Free

    March 10, 10 a.m. – Noon 
    SCORE East Bay
    $15

    Wednesday, March 10, 10:30 a.m. – Noon
    NorCal SBDC
    Free

    Wednesday, March 10, 11 a.m. – Noon
    NorCal SBDC
    Free

    The New Payroll Protection Program (PPP)
    Wednesday, March 10, 2:30 – 3:30 p.m.
    AnewAmerica Women’s Business Center
    Free

    El Jueves, 11 de Marco, Noon – 1 p.m.
    AnewAmerica Women’s Business Center
    Thursday, March 11, 1 – 2 p.m.
    NorCal SBDC
    Free         

    Keeping Customers & Winning New Ones During COVID 19
    Friday, March 12, Noon – 1 p.m. 
    AnewAmerica Women’s Business Center
    Free

    COVID-19 Business Reopening -Understanding and Managing the Process-East Bay
    Saturday, March 13, 11 a.m. – Noon
    AnewAmerica Women’s Business Center
    Free

    Monday, March 15, 11 a.m. – Noon
    NorCal SBDC
    Free

    The New Payroll Protection Program (PPP)
    Monday, March 15, 11 a.m. – Noon
    AnewAmerica Women’s Business Center
    Free

    COVID-19 Business Reopening -Understanding and Managing the Process-East Bay
    Tuesday, March 16, 10 – 11 a.m.
    AnewAmerica Women’s Business Center
    Free

    Tuesday, March 16, 10 – 11:30 a.m.
    Oakland Metro Chamber
    Free

    Thursday, March 18, 1 – 3 p.m.
    Alameda County SBDC
    Free

    Keeping Customers & Winning New Ones During COVID 19
    Thursday, March 18, 3 – 4 p.m.
    AnewAmerica Women’s Business Center
    Free

    Cultivando clientes y consiguendo otros nuevos durante COVID-19
    Viernes, 19 de Marco, 11 a.m. Mediodía
    AnewAmerica Women’s Business Center
    Gratis

    Friday, March 19, 2 – 5 p.m.
    Bay Area Community Colleges and AMBayArea
    Free

    Monday, March 22, 11 a.m. – Noon
    NorCal SBDC
    Free

    Wednesday, March 24, 9 – 10 a.m.
    NorCal SBDC
    Free

    Keeping Customers & Winning New Ones During COVID 19
    Wednesday, March 24, 10:30 – 11:30 a.m.
    AnewAmerica Women’s Business Center
    Free

    Wednesday, March 24, 10:30 a.m. – Noon
    NorCal SBDC
    Free

    Wednesday, March 24, 3 – 5 p.m.
    Alameda County SBDC
    Free             

    Cultivando clientes y consiguendo otros nuevos durante COVID-19
    El Jueves, 25 de Marco 3:00 – 4:00 p.m.
    AnewAmerica Women’s Business Center
    Gratis

    COVID-19 Business Reopening -Understanding and Managing the Process-East Bay
    Friday, March 26, 2:30 – 3:30 p.m.
    AnewAmerica Women’s Business Center
    Free

    Wednesday, March 31, 3 – 5 p.m.
    Alameda County SBDC
    Free

    Thursday, April 22, 3 – 5 p.m.
    NorCal SBDC
    Free
     
     

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