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Alameda County Advances to Red Tier, Apply for CalCompetes Tax Credit, March 31 Deadline for PPP Loans, Resources for Re-Opening, Ongoing Business Support, Upcoming Online Workshops & Webinars

March 12, 2021

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Business Resources Update – EWDD March 12, 2021
Periodically, the City of Oakland’s Economic & Workforce Development Department (EWDD) will send important updates to businesses, nonprofits, independent contractors and our partner organizations who support them. These are just highlights of available resources. For information on all of the support programs available, please visit our Business & Worker Resource web page.
While caseload counts are improving, Alameda County reminds Oaklanders to follow the 5Ws to stay safer:

  • Wear a mask,
  • Wash your hands,
  • Watch your distance,
  • Wait to see loved ones,
  • When it’s your turn, get vaccinated.
When this copy went for translation on Tuesday, the $1.9 trillion American Rescue Plan was still advancing through Congress. Information on specific business programs contained in the legislation will be detailed in future business update emails.

Last Minute Update: Late on March 11, the State updated its guidance for wineries, breweries and distilleries (where meals are not served) may open modified operations outdoors on March 13. Bars where meals are not served remain closed.
In this email: Alameda County Advances to Red Tier, Prompting More Allowed Activities | Apply for CalCompetes Tax Credit | New Funding Rounds Announced for State Small Business Grant Program | March 31 Deadline for PPP Loans | Resources for Re-Opening | Ongoing Business Support | Upcoming Online Workshops & Webinars
Alameda County Advances to Red Tier, Prompting More Allowed Activities
Effective Wednesday, March 10, Alameda County has advanced to the Red Tier in the State’s Blueprint for a Safer Economy reopening framework. In the Red Tier:
  • Indoor dining is allowed at 25% capacity
  • Most retail store capacity increases to 50%
  • Grocery stores may operate at full capacity
  • Gyms, fitness centers and yoga studios may operate indoors at 10% capacity
  • Movie Theaters may open indoors with 25% capacity or 100 people, whichever is fewer
  • Hair Salons, Barbershops and Personal Care Services may continue to operate indoors with modifications
  • Dance studios can open indoors with 10% capacity
  • Music, film and TV production continues with modifications
  • Museums and cultural ceremonies

For the full roster of activities, visit https://covid19.ca.gov/safer-economy/ and enter Alameda in the search field.

Starting April 1, the following modified outdoor activities will be allowed in the Red Tier:
  • Outdoor sports and live performances with fans/attendees: capacity will be limited to 20% and advanced reservations only. Concession sales will be primarily in-seat (no concourse sales). Attendance will be limited to in-state visitors.
  • Amusement parks: capacity will be limited to 15% and online ticket purchases only. Small groups with a maximum of 10 people or 3 household groups may attend together, but with no intergroup mixing. Indoor dining will not be permitted. Attendance will be limited to in-state visitors.

The following activities remain restricted in the Red Tier and are not allowed by the State to operate:
  • Festivals
  • Indoor playgrounds (bounce centers/ball pits/laser tag)
  • Nightclubs
  • Bars, Breweries and Distilleries (where no meals are provided). Where meals are provided, follow guidance for Restaurants.

Businesses and activities permitted to open under the State’s Red Tier must continue to comply with the State’s Industry Guidance at: https://covid19.ca.gov/industry-guidance/. Additional workplace resources can be found at: https://covid-19.acgov.org/recovery and resources for Alameda County workers are available at: https://covid-19.acgov.org/worker-resources

    While many businesses are laying off workers, there is a subset of companies who have expanded their workforces during the COVID-19 pandemic. The California Competes Tax Credit (CCTC) is an income tax credit available to businesses that want to stay and grow their business in California. Businesses of any industry, size or location compete for millions in available tax credits. Applications will be analyzed based on different evaluation factors, including number of jobs being created or retained, amount of investment and strategic importance to the state or region. Since 2015, more than a dozen Oakland businesses have received tax credits of over $150 million to create quality full-time jobs. To help businesses apply, California Competes Tax Credit Webinars are slated for Thursday, March 18 and Tuesday, March 23. An Application Guide and Tutorial Videos are also available. Apply by March 29.
    On Wednesday, March 3, the California Office of the Small Business Advocate announced new funding rounds for the California Small Business COVID-19 Relief Grant Program. 

    Round 4: Non-profit Cultural Institutions Only: Tuesday, March 16 through Tuesday, March 23, 2021. Eligible applicants: Only non-profit cultural institutions that meet eligibility criteria found at CAReliefGrant.com. Eligible grant award: $5,000 – $25,000. Details: Grants will only be available to non-profits cultural institutions that did not receive funding in Rounds 1, 2 or 3. Eligible non-profit cultural institutions must complete a new application even if they already applied in a previous round.

    Round 5: Waitlisted and New Applicants: Thursday, March 25 through Wednesday, March 31. Eligible applicants: current waitlisted small businesses and non-profits not selected in Rounds 1, 2 or 3 and new applicants that meet eligibility criteria found at CAReliefGrant.com. Eligible grant award: $5,000 – $25,000. Details: Applicants not selected to receive a grant in Rounds 1, 2 and 3 do not need to reapply as they will be automatically moved into Round 5. New applicants will need to apply at CAReliefGrant.com.

    Round 6: Waitlisted and New Applicants: Date to be announced soon. Eligible applicants: current waitlisted small businesses and non-profits not selected in Rounds 1, 2, 3 4 or 5 and new applicants that meet eligibility criteria found at CAReliefGrant.com. Eligible grant award: $5,000 – $25,000. Details: Applicants not selected to receive a grant in Rounds 1, 2, 3 and 5 do not need to re-apply and will be automatically moved into Round 6. New applicants will need to apply at CAReliefGrant.com.
    March 31 Deadline for PPP Loans
    The deadline to apply for this round of Paycheck Protection Program (PPP) loans is March 31, 2021. PPP loans provide a direct incentive for small businesses to keep their workers on the payroll. For most borrowers, the maximum loan amount is 2.5 times their average monthly 2019 or 2020 payroll costs up to $2 million. For borrowers in the Accommodation and Food Services sector the maximum loan amount is 3.5 times their average monthly 2019 or 2020 payroll costs up to $2 million. SBA will forgive loans if all employee retention criteria are met, and the funds are used for eligible expenses.

    President Biden announced additional program changes to make access to PPP loans more equitable. SBA will:

    • Allow sole proprietors, independent contractors, and self-employed individuals to receive more financial support by revising the PPP’s funding formula for these categories of applicants;
    • Eliminate an exclusionary restriction on PPP access for small business owners with prior non-fraud felony convictions, consistent with a bipartisan congressional proposal;
    • Eliminate PPP access restrictions on small business owners who have struggled to make student loan payments by eliminating student loan debt delinquency as a disqualifier to participating in the PPP; and
    • Ensure access for non-citizen small business owners who are lawful U.S. residents by clarifying that they may use Individual Taxpayer Identification Number (ITIN) to apply for the PPP.

    Ask your banking partner if they are participating in the PPP program. If they are not participating, then connect with a lender using SBA’s Lender Match tool or one on this roster of participating local lenders.
    Resources for Re-Opening
    Visit the City’s Planning Resources for Business Re-Opening website for the latest information on resources to support re-opening, including:
    Ongoing Business Support
    A list of up-to-date resources, including information about worker benefits, grants, loans and support services for small businesses, nonprofits and independent contractors, can be found on the City of Oakland’s Business & Worker Resource web page. The site is updated regularly as more information becomes available, so please check it often.
    Upcoming Online Workshops & Webinars
    Below is a sampling of upcoming workshops and webinars. See additional listings and check for last-minute additions at: https://www.oaklandca.gov/resources/webinars-for-businesses-nonprofits-and-independent-contractors

    Cada lunes y miércoles, 6 – 9 p.m.
    California Hispanic Chamber of Commerce
    Sin Costo Alguno

    Cada martes hasta el 20 de Abril, 6 – 9 p.m.
    Oakland Latino Chamber of Commerce
    Sin Costo Alguno

    COVID-19 Business Reopening - Understanding and Managing the Process-East Bay
    Saturday, March 13, 11 a.m. – Noon
    AnewAmerica Women’s Business Center
    Free

    Monday, March 15, 11 a.m. – Noon
    NorCal SBDC
    Free

    The New Payroll Protection Program (PPP)
    Monday, March 15, 11 a.m. – Noon
    AnewAmerica Women’s Business Center
    Free

    COVID-19 Business Reopening - Understanding and Managing the Process-East Bay
    Tuesday, March 16, 10 – 11 a.m.
    AnewAmerica Women’s Business Center
    Free

    Tuesday, March 16, 10 – 11:30 a.m.
    Oakland Metro Chamber
    Free

    Wednesday, March 17, 11 a.m. – 1:30 p.m.
    UC Berkeley Institute of Governmental Studies
    Free

    Thursday, March 18, 1 – 3 p.m.
    Alameda County SBDC
    Free

    Keeping Customers & Winning New Ones During COVID 19
    Thursday, March 18, 3 – 4 p.m.
    AnewAmerica Women’s Business Center
    Free

    Cultivando clientes y consiguendo otros nuevos durante COVID-19
    Viernes, 19 de Marco, 11 a.m. Mediodía
    AnewAmerica Women’s Business Center
    Gratis

    Friday, March 19, 2 – 5 p.m.
    Bay Area Community Colleges and AMBayArea
    Free

    Monday, March 22, 11 a.m. – Noon
    NorCal SBDC
    Free

    Tuesday, March 23, 10 – 11 a.m.
    NorCal SBDC
    Free

    Wednesday, March 24, 9 – 10 a.m.
    NorCal SBDC
    Free

    Keeping Customers & Winning New Ones During COVID 19
    Wednesday, March 24, 10:30 – 11:30 a.m.
    AnewAmerica Women’s Business Center
    Free

    Wednesday, March 24, 10:30 a.m. – Noon
    NorCal SBDC
    Free

    Wednesday, March 24, 3 – 5 p.m.
    Alameda County SBDC
    Free             

    Cultivando clientes y consiguendo otros nuevos durante COVID-19
    El Jueves, 25 de Marco 3 – 4 p.m.
    AnewAmerica Women’s Business Center
    Gratis

    Cafe con Tu Prestador -  propietario de una pequeña empresa que busca financiación
    March 26, 11 a.m. – Noon
    TMC Community Capital
    Gratis

    COVID-19 Business Reopening -Understanding and Managing the Process-East Bay
    Friday, March 26, 2:30 – 3:30 p.m.
    AnewAmerica Women’s Business Center
    Free

    Wednesday, March 31, 3 – 5 p.m.
    Alameda County SBDC
    Free

    Thursday, April 8, 3 – 5 p.m.
    Alameda County SBDC
    Free

    Thursday, April 15, 9 – 11 a.m.
    Oakland Metro Chamber
    $50-$75

    Thursday, April 22, 3 – 5 p.m.
    NorCal SBDC
    Free
     
     

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